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Texto

Cognitarian Subjetification

Enviado por aarquivista, qui, 2013-11-21 01:22


Nova Iorque

ARTIGO em inglês que elabora o conceito de semiocapitalismo debatendo com as novas configurações do trabalho contemporâneo em seus aspectos cognitivos e performativos.

{excerto do original, traduzido pela Arquivista}

"Cognitários são aqueles que encarnam o general intellect em suas diversas formas: eles processam informação com fins de dar à luz a bens e serviços. Como a função cognitiva da sociedade se inscreve no processo de valorização do capital, o mosaico infinitamente fragmentado da atividade cognitiva torna-se um processo fluido dentro de uma rede telemática universal, redefinindo a forma do trabalho e do capital. O capital torna-se o fluxo semiótico generalizado que corre nas veias da economia global, enquanto o trabalho torna-se a constante ativação da inteligência de inúmeros agentes semióticos ligados uns ao outros."

{excerpt from the original}

"Recent years have witnessed a new techno-
social framework of contemporary
subjectivation. And I would like to ask whether a
process of autonomous, collective self-definition
is possible in the present age. The concept of
Ògeneral intellectÓ associated with Italian post-
operaist thought in the 1990s (Paolo Virno,
Maurizio Lazzarato, Christian Marazzi)
emphasizes the interaction between labor and
language: social labor is the endless
recombination of myriad fragments producing,
elaborating, distributing, and decoding signs and
informational units of all kinds. Every semiotic
segment produced by the information worker
must meet and match innumerable other
semiotic segments in order to form the
combinatory frame of the info-commodity,
semiocapital."


2010


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